A boutique media agency dedicated to your success in Dubai
and beyond.
Outdoor Advertising Solutions that turn heads.
Innovation. Integrity. Transparency.
Our outside-the-box approach ignites your brand.

Our Services

OOH[advertising]

Out-of-home (OOH) advertising goes beyond billboards. Our media assets are highly visible, impactful, and innovative, putting your brand front and center in diverse environments.

From local signages and billboards to digital advertising in prime locations, we get your brand noticed. We think outside the box, deploying your advertising in innovative and unique locations, ensuring your campaign exceeds expectations. We are always ready to dive in with new and often crazy ideas, providing a strategic blueprint for growth that helps you reach more people, connect with audiences, and evolve your brand.

Our assets extend beyond billboards and can be tailored to your audience and their preferences. We have the insight and experience to ensure your campaign and message get seen by the right people, driving meaningful results, brand lift, and revenue. We are always ready to talk about opportunities!

Media[consultancy]

We work with advertising agencies and media companies, providing A to Z expertise, including recruitment services, training, and guidance to ensure a successful venture.

We work with advertising and media companies, leveraging our relationships and experience to help establish operations in Dubai and throughout the UAE. We have built media companies from A to Z, providing boutique consultancy services tailored to client needs, including sales, recruitment, training, and ensuring your media assets deliver the desired results.

Whether you need a little or a lot of support, we’re here to make it happen. Speak to us today about your project; we’d be keen to show you how we can be of service.

Sales[training]

Give your brand the edge it needs to achieve your business goals. Our sales training programs equip your sales force with the skills, techniques, and insights they need to elevate.

We work with companies at all stages of development, supporting you with next-level sales expertise to advance your business goals. We provide comprehensive sales consultancy and training services to upgrade and improve sales results or train new salespeople and teams from the ground up. With the proper training, support, systems, and strategy, you will hit your targets faster and more predictably and achieve the bottom-line growth you want to see.

Event[management]

Our event specialists are responsible for some of the most visible events in the UAE. From concept to marketing and execution, Frost[media] is your end-to-end event solution.

Frost[media] provides end-to-end event management, leveraging trusted relationships with key venues and suppliers in the UAE to ensure your event is a success. From ideation to staffing, management, advertising, sponsorship, and post-event analytics, we provide all the elements needed to execute an event of epic proportions.

Our Partners

Advertising Agencies

We connect you with premium and diverse OOH assets to connect with your target market.

Direct Clients (local & international)

Advertise and promote your brand and products on our assets in the lucrative UAE market.

Clients Seeking Media Consultancy

We manage assets, recruit and train sales teams, and help you succeed in UAE.

Clients Seeking Media Sales Training

We leverage our knowledge and success to help companies develop their sales force.

Clients Seeking Event Management & Production

Working with trusted local partners, we help clients develop and execute significant events.

What is said about Frost[media]

To us, every client, every team member and every partner is unique.
With more than two decades of out-of-home media experience and endless campaigns throughout the UAE, we put your brand in front of your target audience, period.

Initiative / Magna

I wanted to take a moment to express my sincere appreciation for the outstanding partnership we’ve had with Frost[media] over the years. As the Head of Trading, I have had the privilege of working closely with Virginie, and I must say that her professionalism and dedication have left a lasting impression on us.

Her responsiveness is impressive. In the fast-paced world of media, her quick and timely communication has been invaluable. She is always just a phone call or email away, ready to address our needs and concerns.

What sets her apart is her unwavering determination to think outside the box. But it’s not just her professional attributes that makes her a standout partner. Her passion for what she does, and her positive attitude are infectious. Working with her is not only productive but also enjoyable, and her enthusiasm is reflected in the quality of work Frost[media] delivers.

We look forward to continuing our successful partnership in the future.

Amer Shaar

Regional Trading Director

MARS Wrigley

I had the pleasure of working with Virginie & Frost[media], and I must say their professionalism, passion, and collaborative spirit truly set them apart.

Their dedication to delivering top-notch advertising solutions was evident in every interaction. From planning to execution, Frost[media] exhibited a level of expertise that made the entire process seamless. Their commitment to understanding our goals and translating them into effective activations showcased their genuine passion for client success.

I highly recommend Frost[media] for their outstanding professionalism.

Mahmoud maghraby

Global Emerging Markets - Media Director

Kalian Branding

Our collaboration with Frost[media] has been nothing short of exceptional. Their dedication to understanding our needs, coupled with their proactive problem-solving approach, has consistently delivered outstanding results. The level of professionalism and open communication fosters a seamless working relationship, making them an invaluable collaborator for our company. In a landscape where genuine partnerships are rare, Frost[media] shines as a beacon of reliability and innovation. We wholeheartedly recommend them to anyone seeking a true ally in the realm of outdoor media.

Josephine Mikaelian

Managing Director

Working at Frost[media] along with Virginie has been the most amazing yet interesting times in my Sales career. Virginie is a highly talented Sales mentor with core / inbuilt values at all levels. These 2 years working with her helped me become a strong Salesperson, determined and ambitious. Not only that, working with her has been super fun as she always ensures to stay positive no matter what and always provides the support when need be. Simply the best!

Malika El Omri

Associate Director

About Frost[media]

Frost[media] is a media supplier and consultant serving local and multinational clients. We love what we do and are genuinely invested in our clients’ success, providing diverse OOH media assets, services, consultancy, and training to help them achieve their marketing and sales goals.

We approach each project as a unique endeavor, applying a boutique approach to ensure results that exceed all expectations. Frost[media] was established 10 years ago, leveraging its founder’s over 25 years of experience in the UAE media industry, wherein we have built a reputation for dedication, transparency, and integrity, ensuring the result is as promised or better.

Our out-of-the-box approach to OOH media has helped our clients achieve incredible brand lift, resulting in increased revenue, trust, and event success beyond what they thought possible. Cultivating meaningful relationships with key stakeholders in our region, Frost[media] is the high-performance engine you need to turn heads in your direction.

Founder & CEO Profile

Virginie Boyadjian is a forward-thinking media professional with over 25 years of hands-on experience in the UAE media industry. Known for her warm, client-centric focus, innovative approach, and resilient attitude, Virginie has worked with some of the top media firms in Dubai and has established meaningful relationships with key stakeholders in the field.

Through the years, Virginie has excelled in multiple capacities, helping the companies she worked with to achieve significant growth and revenue while setting a new standard for client care. In 2015, she launched Frost[media] to provide clients with boutique media services, leveraging her experience and vanguard approach to help them compete at the highest levels within their industry.

She always welcomes calls to discuss strategies with the aim to achieving your business objectives.

Featured Executions

Flawless Execution.Fabulous Results.

Our services are designed to enable your marketing and sales goals. Let’s work together to bring your vision to life.

Non-traditional media platforms
Outdoor campaigns
Events
Sponsorships
Production

© Frost Media 2025. All Rights Reserved.

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